If you’re even remotely familiar with cannabis culture, you know 420 isn’t just a time on the clock or a random date—it’s the cannabis holiday. Every year on April 20th, dispensaries drop their biggest sales, parks fill with smoke clouds, and people worldwide celebrate all things green. 

 

But have you ever stopped and wondered—why 420?

• • Is it a police code for cannabis? (Nope.)

• • Did it come from Bob Marley? (Not quite.)

• • Was it a secret government conspiracy? (Okay, now we’re reaching.)

 

The truth is a little weirder, way more random, and 100% cannabis legend. So, let’s take a trip down memory lane and break down how 420 became a holiday—and how you can make the most of it today.

 

The Origin of 420: Where It All Began

Despite what you might’ve heard, 420 didn’t start with law enforcement, reggae stars, or underground stoner societies. The real story? A group of high school kids in California.

 

Back in 1971, five students at San Rafael High School (known as The Waldos) would meet after school at 4:20 PM to search for a rumored hidden cannabis crop. They never actually found it, but the phrase “420” became their secret code for getting high.

Then, things took a turn:

• • A friend of The Waldos had connections to Grateful Dead members.

• • The Dead started using 420 in their circles.

• • High Times magazine published it, making it mainstream.

 

And just like that, 420 went from an inside joke to an international movement.

 

How 420 Became a Cannabis Holiday

By the 1990s, 420 had become more than just a code—it was a call to action for cannabis lovers everywhere. As cannabis legalization efforts grew, so did 420 celebrations, turning the day into a mix of activism, community, and, let’s be real, some serious munchies.

• • Protests & Advocacy – Many 420 gatherings started as protests for cannabis reform, pushing for decriminalization and legalization.

• • Music & Festivals – Concerts and cannabis-friendly festivals began popping up, attracting everyone from activists to casual consumers.

• • Global Recognition – As cannabis laws changed, brands, dispensaries, and entire cities started embracing the holiday.

 

Now? 420 is bigger than ever.

 

Modern 420 Celebrations: Festivals, Events, and Global Traditions

Today, 420 is celebrated worldwide, with some places going all out. If you’re looking for a next-level 420 experience, here are some of the biggest festivals and events:

• • Denver’s Mile High 420 Festival – The largest 420 festival in the U.S., held in Colorado, one of the first states to legalize cannabis.

• • Hippie Hill, San Francisco – A massive smoke session in Golden Gate Park, where thousands gather every year.

• • National Cannabis Festival, Washington D.C. – A music fest meets cannabis expo, featuring industry leaders and major artists.

• • International 420 Celebrations – Places like Amsterdam and Canada have their own cannabis-friendly parties and rallies.

 

No matter where you are, there’s a 420 event waiting for you—or you can throw your own (more on that next).

 

How to Celebrate 420 Yourself

You don’t need a festival ticket to enjoy 420. Whether you’re flying solo or rolling deep, here are some creative ways to celebrate:

• • Movie Marathon: Half Baked, Pineapple Express, Harold & Kumar—you know the drill.

• • Cook an Infused Feast: Elevate your snacks with homemade cannabis edibles or THC beverages.

• • Chill & Reflect: Take time to appreciate cannabis culture with journaling, meditation, or a relaxing smoke session.

• • DIY Sesh Spot: Set up an outdoor smoke lounge with lights, music, and comfy seating.

• • Get Creative: Try cannabis-inspired art, music, or writing—some of the best ideas come from a good high.

 

Where to Find 420 Deals & Products

420 isn’t just a holiday—it’s the best time to stock up on cannabis products. Dispensaries and online marketplaces roll out massive discounts, so if you’re shopping, now’s the time to buy.

 

Best THC Edibles for 420

• • Kush.com’s Gummies – Balanced THC gummies made for every mood.

• • 3Chi’s True Strains Gummies – Strain-specific edibles with unique effects.

 

Best THC Beverages for 420

• • Señorita – THC Margaritas – A classic margarita taste without the alcohol.

• • Green Monké – Fruity THC Sodas – A tropical twist on THC beverages.

• • Zagga – THC-Infused Spirits – Non-alcoholic spirits perfect for cannabis cocktails.

 

Shop Kush.com’s 420 Collection Here

 

Why 420 Keeps Growing

What started as a high school joke in the ‘70s is now a global movement. 420 isn’t just a day to light up—it’s a day to appreciate cannabis culture, push for reform, and connect with the community.

 

So, whether you’re hitting a festival, throwing a party, or just enjoying some solo time, make the most of 420. And don’t forget—420 is also the best time to grab some killer deals.

 

Shop the best 420 products now on Kush.com and get ready for an unforgettable celebration.